MÄRTA MÅÅS-FJETTERSTRÖM STARTED HER OWN TEXTILE WORKSHOP IN BÅSTAD IN 1919. SHE CREATED ORIGINAL DESIGNS FOR RUGS AND tapestries, WOVEN BY Skilled weavers.
Her first designs were in a typical contemporary national romanticist tradition with influences from Art Nouveau. After discovering the local folk art and her own studies of oriental carpets she developed her own ever freer and more assured style of design, which made her work into something internationally unique and important. In 1934 she made, at the age of 60, her definitive breakthrough with the Swedish art critics with a large exhibition at Liljevalchs Public Art Gallery in Stockholm.
When Märta Måås died in 1941, she left some 700 different original designs with working instructions. They constitute an invaluable inheritance for the company to preserve and interpret into new works of art.
Thus wrote Erik Wettergren in 1934, who became the director of the Nationalmuseum in Stockholm. He was later one of the instigators, together with King Gustav V and the then Crown Prince Gustaf Adolf who collaborated together to save the workshop in Båstad after Märta Måås-Fjetterström’s death in 1941.
The workshop continued in 1942 under the supervision of Carl Malmsten and Barbro Nilsson who took over as artistic director. Under her expert leadership skilled artists such as Marianne Richter, Ann-Mari Forsberg and Barbro Sprinchorn created many unforgettable and original designs. Kaisa Melanton followed on as artistic director 1970 – 1975.
During the years 2002-2010, 2012 and 2014, the company's board of artistic advisers and MMF AB have selected an artist to design the "MMF Textile of the Year". The artist's sketch was interpreted into a unique textile work of art by the MMF Studio. Today about 15 artisan weavers work full time to create classic MMF works as well as unique art carpets for a global market.